Have you ever been in a situation where you tried searching for something that you really need it urgently but you just can’t find it? So you went online and you finally found it ! But you realized the delivery date have passed the date you need it. According to Amazon, it has over 30 millions item online and you can actually receive your item with same date delivery! Now that’s the power of mobile marketing.
How can we classify our mobile marketing applications and how care we fully utilized different mobile marketing tools to help us boost our product and services ?
Classification of Mobile Marketing Applications
Victims – This group of audience have high degree of consumer knowledge of the product or services. This communication method enforces information to the audience and tries to lead them to the expected direction or outcome.
Patrons – This group of audience have high degree of consumer knowledge of the product or services. The communication method uses at ‘pull’ effect; attracting consumers into buying a product or services. They are usually the brand loyal.
Strangers – Understanding that the consumers have low knowledge on product or services, provide a channel that allows them to have high exposure to it.
Groupies – With low consumer knowledge on product or services, attract consumers to interact and understand more about the brand.
Now, understanding all classifications of mobile marketing applications, which category do you think you falls in the last product you purchasing through a mobile device and which method do you think works best?
6 Mobile Marketing Tools
1) Mobile Ads
Mobile ads are the most common forms of advertisements, this includes search engine ads, in-game mobile ads, SMS notification ads, spam emails and many more. This ads are usually place in certain platforms to attract a similar form of targeted audience.
How often do you click into this ads to learn more about the product or services when it pops up ?
2) Mobile Coupons
In most cases, mobile coupons are not an actual coupons, instead a promotional communication form to attract consumers curiosity. This includes offering discounts and promotions, online promotional codes, mobile coupons tied to brand loyalty programs and many more. According to MobileMarketer, mobile coupon redemption rates today exceed print coupon redemption; on average 5 to 6% percent versus paper’s 2%.
3) Mobile Websites
Mobile websites are pretty similar to any other standard websites that are browser-based HTML pages. What distinguish mobile and standard websites is that is is specifically design for an handheld device that have smaller interface and touch panel freely. It can access to mobile-specific features such as calling phone number directly or location mapping.
4) Mobile Apps
Mobile Apps are applications specifically for certain usage such as gaming, food delivery, transportation, weather forecasting and many more. Apps can extract data and content from the internet or download the content and allow user to access with internet. According to GeneXus, apps have disadvantages such as high cost, long development period and requires different programming language for different operating platforms.
5) Location-Based Mobile Marketing
As its name suggest, location based mobile marketing uses geo-location of users in real time and provides brand information or promotions. According to MYcustomer, in 2015 Coca Cola uses a popular third party app to deliver free coke and movie tickets in Norway cinemas and had great response from the consumers.
6) Mobile Payments
Imagine leaving your home without bringing your wallet meeting a date, how embarrassing can it be? Well, fret not cause mobile payment is as convenient as it is. Connecting your credit/debit card details to your phone can simply safe the trouble of having your wallet. You can now too take a transport or make fund transfer through your devices. According to KPMG, china’s mobile transaction volume have reached 60.5 billions in 2018.
Would you be worried about issues face during mobile payment such as payment errors or privacy issue ?
Conclusion
Mobile Marketing is essential to businesses in understanding consumers better and using it to leverage consumers behavior towards the product and services. This can help us better classified our consumers and target audience. It can also better predict consumers purchasing pattern and therefore, providing a better e-commerce experience.
Feel free to leave your thoughts or discussion in the comment box below!
Andrew's Digital Marketing Blog 
Cool. Love mobile marketing
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Hi Mobile marketer lover,
Thank you for your time in reading my post and hope you enjoy it!
Kind Regards,
Andrew T.
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Technology is ever changing it so hard to keep control of it. This post just summarized the accessibility of what smart phones can do this day. Great work!
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Hi Oldmanontechnologies,
Thank you for your time in reading my post and hope you enjoy it!
Kind Regards,
Andrew T.
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It is kinda scary as it feels like our mobile is not so private after all. There are ads that you viewed and whenever you want to search for something related, you will see it in the search view and which restaurants and places you been in its all recorded in your location tracer.
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Hi Deon,
Thank you for your time in reading my post and hope you enjoy it! I totally agreed with you that is it important for us, the users, to safeguard our personal information securely and be wary about the information we share on online platforms. This can become a threat to us if information are not carefully relayed. Hope to hear from you soon, thank you!
Kind Regards,
Andrew T.
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Interesting read! I do agreed that mobile marketing is a big part of this decade now. In my opinion, i think mobile payment is the most effective method now. What do you think? Do share with me your thoughts !
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Hi Lucas,
Thank you for your time in reading my post and hope you enjoy it! I totally agreed with you that mobile payments is the most effective mobile marketing tools right now. I’ve countless times leaving my home without bringing my wallet and only realized it when I reached my designated location. Thus, mobile payment can be really convenient in help many people and create ease of convenience for many people. Through technology advancements, many online platforms have also turned to mobile payment to better verify user identity. Hope to hear from you soon, thank you!
Best Regards,
Andrew T.
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Hi Andrew! Enjoy reading your post about mobile marketing and it does get me interested to search for more about it! In my opinion, i felt that the location-based mobile marketing its the most effective mobile marketing tools. I do enjoy getting promotional deals notification around my vicinity when i visit a area. Which one do you think is more effective? Do share more with me!
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Hi Amelia,
Thank you for your time in reading my post and hope you enjoy it! I do agreed that location-based mobile marketing is efficient in gaining attention and drawing crowds from nearby. However, i felt that mobile payments is the most effective mobile marketing tools right now. I’ve countless times leaving my home without bringing my wallet and only realized it when I reached my designated location. Thus, mobile payment can be really convenient in help many people and create ease of convenience for many people. Through technology advancements, many online platforms have also turned to mobile payment to better verify user identity. Hope to hear from you soon, thank you!
Best Regards,
Andrew T.
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Hi Andrew,
This is a good breakdown. How do you think firms should utilise location based apps for marketing?
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Hi Melvin,
Thank you for reading my post and hope you enjoy it! Organisation can use location based apps to track consumers nearby it’s outlet and provide promotional deals in attracting consumers and drawing crowd. The can also create fun and interactive games such as countdown distance and time for consumers to reach its outlet to win some prizes. This can create marketing buzz and gain attention from the public. Hope this helps you, thank you.
Kind Regards,
Andrew T.
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Exhaustive read on Mobile Marketing. What are your thoughts on targeted ads on mobile devices?
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Hi Guan,
In my opinion, I feel that targeted ads through mobile devices such as social media ads, online promotional deals and push notifications are use to towards the targeted audience. This can help to create brand awareness and constant reminding creates Top Of Mind Awareness (TOMA) effect. In this way, whenever consumers have a issue to relevant problems, the marketing products will comes to the consumers mind. Hopes this helps you, thank you.
Kind Regards,
Andrew T.
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