Author Archives: Andrew T

“Privacy is not an option, and it shouldn’t be the price we accept for just getting on the Internet” Gary Kovacs, CEO of AVG Technologies The largest social media platform, Facebook, have shut down 3.3 and 5.4 billion fake accounts in year 2018 and 2019 respectively (Brian Fung, 2019). Although these might seems like aContinue reading “The Evil Genius: Ethics, Privacy And Consumer Data”

“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” Marc Ostrofsky, Author of Get Rich Click!: The Ultimate Guide to Making Money Online Have you ever tryContinue reading “Search Engine Marketing: Do You Wanna Be On Top ?”

In this rapid technology advancement era, information and data transferring one one device to the other in matter of seconds. Daily activities and technology are heavily intertwined together. I’ll be discussing about internet of things (IOT) and big data in this post to further understand how it can benefits us. Internet of Things (IOT) “TheContinue reading “Internet of Things: Gearing Up For The Future!”

Have you ever been in a situation where you tried searching for something that you really need it urgently but you just can’t find it? So you went online and you finally found it ! But you realized the delivery date have passed the date you need it. According to Amazon, it has over 30Continue reading “Mobile Marketing: Changing Consumer Behavior Forever !”

THAT’S RIGHT, THE WORD OF MOUTH So what exactly is word of mouth? Word of Mouth (WOM) is defined as the key characteristic that between digital marketing and social media marketing. It is sharing or introducing something of interest to an targeted person. This action of sharing or introducing of a product or services areContinue reading “Ever Wonder How You Learned About a Product Without Researching It ?”